BRAND_ANALYSIS #TIM_HORTONS FOOD & DRINK #136 OF 137 IN FOOD & DRINK ALIGNED

Tim Hortons

· Private · Updated 09 Apr 2026 08:47 UTC
#1190 of 1208 overall by tension · #136 of 137 in Food & Drink
1 Aligned
The Balanced
Analysis

Tim Hortons at C=45/B=44 with negative sentiment (-0.40) is Canada's national embarrassment: iconic brand hollowed by decline, no cultural redemption arc in sight.

IN THE NEWS (45 articles this week)
Death of near-blind refugee — left at closed Tim Hortons by U.S. Border Patrol — ruled a homicide - CBC
The Tim Hortons parent just made Josh Brown's best stocks list and is breaking out - CNBC
CFIA continues recall for Tim Hortons heat-activated mugs after reports of burn risk - Global News
Cultural Score
45 / 100
Business Score
44 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▃▄▄▄▄▄
BUSINESS▅▄▄▅▄▅▅▅▄▄▃▃▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Tim Hortons's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/tim-hortons
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman