BRAND_ANALYSIS #TIM_HORTONS FOOD & DRINK #93 OF 137 IN FOOD & DRINK ALIGNED

Tim Hortons

· Private · Updated 23 Aug 2026 07:27 UTC
#805 of 1208 overall by tension · #93 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Tim Hortons is pure Canadian infrastructure: culturally invisible (47) but stubbornly profitable (59). Strong sentiment (0.60) masks a brand that trades on habit, not desire. The gap is what happens when utility outlives meaning.

IN THE NEWS (45 articles this week)
Tim Hortons® unveils Back to Hogwarts-themed restaurant takeover in Toronto to celebrate Harry Potter™ collaboration - WebWire
NOW OPEN! Tim Hortons® unveils Back to Hogwarts-themed restaurant takeover in Toronto to celebrate Harry Potter™ collaboration - Yahoo Finance
Tim Hortons Celebrates 25th Anniversary Of Harry Potter Films 08/14/2026 - MediaPost
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▃▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▄▄▄▅▅▅▅▄▄▅▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Biscoff
C:47 B:59 T:12
Blue Bottle Coffee
C:47 B:59 T:12
Chobani
C:47 B:59 T:12
Crumbl Cookies
C:47 B:59 T:12
Deliveroo
C:47 B:59 T:12
SHARE
Tim Hortons's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/tim-hortons
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/tim-hortons.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman