BRAND_ANALYSIS #TIM_HORTONS FOOD & DRINK #123 OF 137 IN FOOD & DRINK ALIGNED

Tim Hortons

· Private · Updated 25 May 2026 11:16 UTC
#1074 of 1208 overall by tension · #123 of 137 in Food & Drink
7 Aligned
The Rising Underdog
Analysis

Canadian institution curdled: C=57, B=50 (culture outpacing business), sentiment -0.70 (tied for worst). A brand that's become a tourist attraction for its own decline.

IN THE NEWS (100 articles this week)
Tim Horton's Update- Ice Way - City of Fort Wayne (.gov)
Daughter of woman involved in altercation at Tim Hortons speaks out - WPTA | 21Alive | Fort Wayne, IN
FWPD releases footage of Tim Hortons fight that preceded woman’s death - WANE 15
Cultural Score
57 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Tim Hortons's tension is 7. Culture outpacing commerce. sociologyofcapitalism.com/brand/tim-hortons
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman