BRAND_ANALYSIS #TORONTO_MAPLE_LEAFS SPORTS #66 OF 138 IN SPORTS ALIGNED

Toronto Maple Leafs

· Private · Updated 09 Jul 2026 08:27 UTC
#646 of 1208 overall by tension · #66 of 138 in Sports
13 Aligned
The Balanced
Analysis

Maple Leafs spike to C=55 on pure geographic fanaticism while sentiment crashes to 0.50—Toronto's hockey team has mastered the art of selling heartbreak as tradition. B=68 despite chronic underperformance is a masterclass in cultural moat.

IN THE NEWS (100 articles this week)
McKenna takes ice with Maple Leafs at development camp - NHL.com
Maple Leafs sign Emil Andrae to 2-year deal - The Athletic - The New York Times
'We're A Much More Dynamic Team Today': Do The Maple Leafs' Free Agency Moves Make Them More Competitive Next Season? - The Hockey News
Cultural Score
55 / 100
Business Score
68 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:55 B:68 T:13
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Toronto Maple Leafs's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/toronto-maple-leafs
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman