BRAND_ANALYSIS #TRIPCOM TECH #32 OF 199 IN TECH INTERESTING

Trip.com

· Public · Updated 04 Oct 2026 09:24 UTC
#85 of 1208 overall by tension · #32 of 199 in Tech
23 Interesting
The Silent Giant
Analysis

Trip.com is the one brand in this batch actively bleeding: stock down 12.7%, sentiment at -0.10, and T=23 despite higher C and B scores that suggest real underlying weight. The macro China travel story is dragging it down alongside every other outbound player. This is a fundamentals problem wearing a sentiment costume.

IN THE NEWS (47 articles this week)
Trip.com Group Limited (TCOM) Stock Price, News, Quote & History - Yahoo! Finance Canada
How Investors May Respond To Trip.com Group Stock After A Return To Net Loss - Simply Wall Street
Trip.com Group (NASDAQ:TCOM) Hits New 1-Year Low - Time to Sell? - MarketBeat
Cultural Score
40 / 100
Business Score
63 / 100
TREND
TENSION▂▂▂▁▂▂▂▂▁▁▁▁▂▂
CULTURAL▄▄▄▄▄▄▃▃▄▄▄▄▃▃
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 16/25
Revenue Growth 19/25
Earnings Health 20/20
STOCK DATA
Price$38.09
30d Change-12.7%
Market Cap$24.0B
Profit Margin36.9%
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Trip.com's tension is 23. Commerce outpacing culture. sociologyofcapitalism.com/brand/tripcom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman