BRAND_ANALYSIS #UPS LOGISTICS #2 OF 3 IN LOGISTICS ALIGNED

UPS

· Public · Updated 09 Jul 2026 08:27 UTC
#804 of 1208 overall by tension · #2 of 3 in Logistics
12 Aligned
The Balanced
Analysis

Logistics as invisible infrastructure; UPS scores negative sentiment (-0.10) despite +1.29% stock gains. Profitable irrelevance: the company you never think about until something breaks.

IN THE NEWS (100 articles this week)
UPS Did Not Tell Inspectors to Check Failed Part in Louisville Crash - The New York Times
How to Beat the Heat Like a Pro: Tips From a Veteran UPS Driver - WSJ
What's open/closed on July 3? Will there be mail, is UPS open today - The News Journal
Cultural Score
50 / 100
Business Score
62 / 100
TREND
TENSION▁▂▂▂▂▂▁▁▁▁▁▁▁▁
CULTURAL▅▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 19/25
Revenue Growth 11/25
Earnings Health 12/20
STOCK DATA
Price$109.94
30d Change+1.3%
Market Cap$93.4B
Profit Margin5.9%
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UPS's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/ups
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman