BRAND_ANALYSIS #UPS LOGISTICS #2 OF 3 IN LOGISTICS ALIGNED

UPS

· Public · Updated 23 Aug 2026 07:27 UTC
#809 of 1208 overall by tension · #2 of 3 in Logistics
12 Aligned
The Balanced
Analysis

UPS is logistics abstracted: corporate relevance (50) divorced from cultural meaning (62), held aloft by supply chain necessity. The -9.17% stock decline and neutral sentiment (0.20) reveal that operational excellence is not an equity story.

IN THE NEWS (100 articles this week)
30 kilos of cocaine seized from packages at UPS stores in NYC in Brooklyn and Manhattan - ABC7 New York
UPS, Polar Air receive $3 billion in delivery contracts - AL.com
Ubiquiti UPS 2U Pro Review: 1920W of UniFi-Managed Rackmount Power Protection - StorageReview.com
Cultural Score
50 / 100
Business Score
62 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▃▃▄▄▄▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 19/25
Revenue Growth 19/25
Earnings Health 12/20
STOCK DATA
Price$102.01
30d Change-9.2%
Market Cap$86.8B
Profit Margin5.1%
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UPS's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/ups
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman