BRAND_ANALYSIS #UPS LOGISTICS #3 OF 3 IN LOGISTICS ALIGNED

UPS

· Public · Updated 04 Oct 2026 09:24 UTC
#1082 of 1208 overall by tension · #3 of 3 in Logistics
7 Aligned
The Balanced
Analysis

The logistics giant maintains decent business momentum (B=62) despite cultural invisibility (C=55), a model that works until it doesn't. Sentiment holding at 0.50 suggests stakeholders still trust the machine, but -9.7% stock decline hints the market wants more than reliable box-moving.

IN THE NEWS (100 articles this week)
UPS Unveils UPS Secure Commerce for End-to-End Protection Against Fraud, Revenue Loss and Business Disruption - UPS
UPS signs deal with TikTok Shop for label-free returns - Reuters
Amex Business Gold Card Adds UPS for Using $240 Credit - Upgraded Points
Cultural Score
55 / 100
Business Score
62 / 100
TREND
TENSION▂▂▂▂▂▂▁▂▂▂▂▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▄▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 19/25
Revenue Growth 19/25
Earnings Health 12/20
STOCK DATA
Price$93.02
30d Change-9.7%
Market Cap$79.1B
Profit Margin5.1%
BRANDS LIKE THIS
FedEx
C:57 B:64 T:7
AMC Entertainment
C:55 B:62 T:7
Home Depot
C:55 B:62 T:7
PayPal
C:55 B:62 T:7
AC Milan
C:57 B:64 T:7
SHARE
UPS's tension is 7. Commerce outpacing culture. sociologyofcapitalism.com/brand/ups
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/ups.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman