BRAND_ANALYSIS #VANS FASHION & RETAIL #191 OF 202 IN FASHION & RETAIL ALIGNED

Vans

· Private · Updated 07 Aug 2026 07:45 UTC
#1138 of 1208 overall by tension · #191 of 202 in Fashion & Retail
6 Aligned
The Balanced
Analysis

Skateboard culture's most successful colonizer sitting pretty at C=50/B=56. No longer countercultural; now just the official uniform of mall authenticity.

IN THE NEWS (100 articles this week)
Concertgoer dies after reportedly suffering brain injury at Vans Warped Tour in Long Beach - ABC7 Los Angeles
Man suffers ‘traumatic and ultimately fatal’ brain injury at Vans Warped Tour in Long Beach - KTLA
Moving vans didn’t remap U.S. employment. The org chart did. - ADP Research
Cultural Score
50 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▂▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▆▅▅▅▅▅▅▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Barbour
C:50 B:56 T:6
Tiffany & Co.
C:50 B:56 T:6
Shein
C:50 B:57 T:7
Balenciaga
C:47 B:54 T:7
Foot Locker
C:50 B:54 T:4
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Vans's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/vans
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman