BRAND_ANALYSIS #WAITROSE FASHION & RETAIL #149 OF 202 IN FASHION & RETAIL ALIGNED

Waitrose

· Private · Updated 23 Aug 2026 07:27 UTC
#817 of 1208 overall by tension · #149 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Waitrose misaligns: cultural positioning (47) as Britain's thinking shopper's grocer contradicted by business (59) that suggests groceries are groceries. Strong sentiment (0.60) among existing customers masks generational irrelevance.

IN THE NEWS (42 articles this week)
Waitrose partners with National Geographic for regenerative farming series - BusinessGreen
13 best supermarket butters to slather on your toast, taste-tested by a food writer - The Independent
Reality of regenerative farming: Waitrose launches YouTube film with National Geographic - Green Retail World
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▄▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:47 B:59 T:12
Burberry
C:47 B:59 T:12
Carhartt
C:47 B:59 T:12
CeraVe
C:47 B:59 T:12
COS
C:47 B:59 T:12
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Waitrose's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/waitrose
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman