BRAND_ANALYSIS #WAITROSE FASHION & RETAIL #147 OF 202 IN FASHION & RETAIL ALIGNED

Waitrose

· Private · Updated 25 May 2026 11:16 UTC
#842 of 1208 overall by tension · #147 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Waitrose performs its affluence convincingly (B=65) while remaining culturally invisible (C=53). The 12-point spread reveals a retailer still trading on heritage rather than narrative innovation.

IN THE NEWS (63 articles this week)
Waitrose’s new dessert looks like an actual mango, tastes like summer and scored 77/100 in our taste test - Good Housekeeping
The 10 best Waitrose wines for summer - The Times
Pact Coffee expands Waitrose line - Tea & Coffee Trade Journal
Cultural Score
53 / 100
Business Score
65 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▅▄▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
The Row
C:53 B:65 T:12
Hermes
C:55 B:67 T:12
Carhartt
C:53 B:64 T:11
Casio
C:53 B:66 T:13
Celine
C:53 B:64 T:11
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Waitrose's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/waitrose
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman