BRAND_ANALYSIS #YSL_BEAUTY FASHION & RETAIL #137 OF 202 IN FASHION & RETAIL ALIGNED

YSL Beauty

· Private · Updated 09 Jul 2026 08:27 UTC
#819 of 1208 overall by tension · #137 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Luxury beauty as heritage brand (C=47, B=59, sentiment=0.60) executes competently while cultural relevance fragments across TikTok micro-influencers. The brand still works; the cultural narrative doesn't.

IN THE NEWS (25 articles this week)
24 hours of beauty with YSL and makeup artist Sam Visser in Melbourne - RUSSH
The Hottest Beauty Launches At Space NK - SheerLuxe
Cake Beauty & Craig’s Cookies Launch the Collab of the Summer + More Beauty News - FASHION Magazine
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:47 B:59 T:12
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C:47 B:59 T:12
Carhartt
C:47 B:59 T:12
Cos
C:47 B:59 T:12
Fendi
C:47 B:59 T:12
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YSL Beauty's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/ysl-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman