BRAND_ANALYSIS #ZAPIER TECH #58 OF 199 IN TECH INTERESTING

Zapier

· Private · Updated 09 Apr 2026 08:47 UTC
#225 of 1208 overall by tension · #58 of 199 in Tech
19 Interesting
The Silent Giant
Analysis

The automation middleware that won by being invisible (C=39, B=58, sentiment=0.50). Zapier's magic: thousands of companies depend on it; almost nobody talks about it.

IN THE NEWS (10 articles this week)
Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor - Business Wire
Zapier Review 2026: Is It A Good Automation Tool? - Ventureburn
Zapier - 2026 Funding Rounds & List of Investors - Tracxn
Cultural Score
39 / 100
Business Score
58 / 100
TREND
TENSION▂▂▁▂▂▂▂▁▂▁▁▂▂▂
CULTURAL▃▃▄▃▃▃▃▄▃▄▄▃▃▃
BUSINESS▅▅▅▅▄▅▅▄▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Cohere
C:39 B:58 T:19
Vercel
C:39 B:58 T:19
Unity Technologies
C:40 B:60 T:20
Linear
C:35 B:54 T:19
ZoomInfo
C:35 B:54 T:19
SHARE
Zapier's tension is 19. Commerce outpacing culture. sociologyofcapitalism.com/brand/zapier
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EMBED
<iframe src="https://sociologyofcapitalism.com/embed/zapier.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman