BRAND_ANALYSIS #ZOOMINFO TECH #117 OF 199 IN TECH ALIGNED

ZoomInfo

· Private · Updated 23 Aug 2026 07:27 UTC
#451 of 1208 overall by tension · #117 of 199 in Tech
14 Aligned
The Balanced
Analysis

The most unloved B2B play in the dataset: C=40, B=54. ZoomInfo proves that boring software can scale, but it will never be a brand—just infrastructure masquerading as one.

IN THE NEWS (45 articles this week)
ZoomInfo Technologies (GTM) Is Down 6.5% After Goodwill Hit, Copilot Tie-Up And Guidance Hike - Yahoo Finance
Levi & Korsinsky Reminds ZoomInfo Technologies Investors of the Pending Class Action Lawsuit With a Lead Plaintiff Deadline of August 24, 2026 - GTM - PR Newswire
What Could ZoomInfo Technologies (GTM) Gain From Its New AI Sales Connector? - simplywall.st
Cultural Score
40 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▃▃▃▃
BUSINESS▅▄▅▅▄▄▄▄▅▅▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:40 B:53 T:13
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C:40 B:53 T:13
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C:40 B:52 T:12
Retool
C:40 B:52 T:12
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ZoomInfo's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/zoominfo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman