| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Deloitte | 13 | 50 | 63 | The Balanced |
| 2 | KPMG | 13 | 57 | 70 | The Balanced |
| 3 | McKinsey | 13 | 50 | 63 | The Balanced |
| 4 | EY | 12 | 50 | 62 | The Balanced |
| 5 | Capgemini | 11 | 53 | 64 | The Balanced |
| 6 | Accenture | 10 | 65 | 75 | The Aligned Power |
| 7 | BCG | 2 | 58 | 60 | The Balanced |
| 8 | Bain & Company | 1 | 53 | 54 | The Balanced |
| 9 | PwC | 1 | 55 | 54 | The Balanced |