| # | Brand | Tension | Cultural | Business | Archetype |
|---|---|---|---|---|---|
| 1 | Accenture | 27 | 58 | 85 | The Silent Giant |
| 2 | Bain & Company | 16 | 72 | 56 | The Rising Underdog |
| 3 | KPMG | 14 | 50 | 64 | The Balanced |
| 4 | Capgemini | 13 | 45 | 58 | The Balanced |
| 5 | PwC | 13 | 50 | 63 | The Balanced |
| 6 | EY | 12 | 46 | 58 | The Balanced |
| 7 | McKinsey | 12 | 40 | 52 | The Balanced |
| 8 | Deloitte | 11 | 50 | 61 | The Balanced |
| 9 | BCG | 2 | 58 | 56 | The Rising Underdog |