BRAND_ANALYSIS #ADIDAS FASHION & RETAIL #192 OF 202 IN FASHION & RETAIL ALIGNED

Adidas

Global sportswear and streetwear brand · Private · Updated 09 Apr 2026 08:47 UTC
#1142 of 1208 overall by tension · #192 of 202 in Fashion & Retail
2 Aligned
The Aligned Power
Analysis

Adidas: C=72, B=70, sentiment 0.70—the only fashion giant here holding cultural and business ballast. Kanye couldn't kill it; inflation couldn't kill it.

IN THE NEWS (100 articles this week)
adidas Originals Celebrates Football Culture with New Collection and Campaign ahead of FIFA WORLD CUP 2026™ - adidas News
The Adidas Samba’s Latest Act Comes as a Woven Mule - WWD
Adidas Is Winning The Hearts And Minds Of Consumers Globally As Nike Falls - Forbes
Cultural Score
72 / 100
Business Score
70 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▅▅▅▅▅▅▅▅▆▆▆▆
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)2,148
Avg Daily (90d)2,144
7d/90d Ratio1.00x
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Adidas's tension is 2. Culture outpacing commerce. sociologyofcapitalism.com/brand/adidas
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman