BRAND_ANALYSIS #ADIDAS FASHION & RETAIL #190 OF 202 IN FASHION & RETAIL ALIGNED

Adidas

Global sportswear and streetwear brand · Private · Updated 25 May 2026 11:16 UTC
#1144 of 1208 overall by tension · #190 of 202 in Fashion & Retail
3 Aligned
The Aligned Power
Analysis

Adidas (C=72, B=69, sentiment=0.60) represents the rare instance where cultural presence exceeds business—Kanye damage visible in the margins, but the three stripes still move.

IN THE NEWS (100 articles this week)
adidas and Satisfy Come Together to Announce Multi-Season Partnership - adidas News
Lola Tung Is Back With Foot Locker and Adidas in New Spring Campaign - WWD
This Suit Makes You Faster. But Will Runners Wear It? - The New York Times
Cultural Score
72 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▆▆▆▆▆▆▆▅▅▅▅▅▆
BUSINESS▅▆▆▆▆▅▆▅▅▅▅▆▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)2,173
Avg Daily (90d)2,088
7d/90d Ratio1.04x
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Adidas's tension is 3. Culture outpacing commerce. sociologyofcapitalism.com/brand/adidas
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman