BRAND_ANALYSIS #AIRTABLE TECH #188 OF 199 IN TECH ALIGNED

Airtable

· Private · Updated 19 Sep 2026 07:25 UTC
#1160 of 1208 overall by tension · #188 of 199 in Tech
2 Aligned
The Balanced
Analysis

Spreadsheet software elevated to brand status (T=2 tier): C=56, B=54, sentiment 0.60, wiki_ratio 1.168 suggesting disproportionate cultural weight. No-code tools are the new platforms, and Airtable owns some of that narrative.

IN THE NEWS (15 articles this week)
The Best Work Management Software for 2026 - PCMag UK
Is Enterprise AI Productivity Becoming Operational? - UC Today
Softr – Airtable Front End That Grew Its Own Database - quasa.io
Cultural Score
56 / 100
Business Score
54 / 100
TREND
TENSION▂▁▁▁▁▁▂▁▂▁▁▁▁▁
CULTURAL▃▃▃▃▄▃▃▃▃▃▄▅▅▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)454
Avg Daily (90d)389
7d/90d Ratio1.17x
BRANDS LIKE THIS
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C:55 B:52 T:3
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C:57 B:51 T:6
Bank of America
C:58 B:56 T:2
ASOS
C:55 B:54 T:1
Athletic Brewing
C:55 B:54 T:1
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Airtable's tension is 2. Culture outpacing commerce. sociologyofcapitalism.com/brand/airtable
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<iframe src="https://sociologyofcapitalism.com/embed/airtable.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman