BRAND_ANALYSIS #ARCTERYX FASHION & RETAIL #56 OF 202 IN FASHION & RETAIL ALIGNED

Arc'teryx

· Private · Updated 23 Aug 2026 07:27 UTC
#336 of 1208 overall by tension · #56 of 202 in Fashion & Retail
15 Aligned
The Rising Underdog
Analysis

Technical wear as cultural marker: C=69 (high), B=54, sentiment 0.60. Arc'teryx proves aestheticization of function works, but B-side lag (wiki_ratio=1.261) means the brand lives in appreciation, not obsession.

IN THE NEWS (48 articles this week)
Arc’teryx’s Soft, Breathable Hiking Shirts Are a Rare 25% Off at REI - Men's Journal
Salomon Sees North American Growth as Arc’teryx Partners With Dick’s Sporting Goods - WWD
Arc'teryx Promo Codes & Discounts for August 2026 - Condé Nast Traveler
Cultural Score
69 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▂
CULTURAL▄▄▄▅▄▄▄▄▄▅▅▅▅▅
BUSINESS▄▄▄▅▅▅▄▄▄▅▅▅▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 36/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)559
Avg Daily (90d)444
7d/90d Ratio1.26x
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Arc'teryx's tension is 15. Culture outpacing commerce. sociologyofcapitalism.com/brand/arcteryx
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman