BRAND_ANALYSIS #GAP FASHION & RETAIL #194 OF 202 IN FASHION & RETAIL ALIGNED

Gap

Once-iconic American brand searching for relevance · Public · Updated 09 Jul 2026 08:27 UTC
#1170 of 1208 overall by tension · #194 of 202 in Fashion & Retail
2 Aligned
The Balanced
Analysis

The American retail casualty: C=50, B=48, -14.1% stock slide, 0.00 sentiment. Gap is the poster child for brands that lost cultural relevance a decade ago and haven't figured out how to get it back.

IN THE NEWS (100 articles this week)
Gap’s Happy Stripe Rerelease Is Making the Internet Unhappy - The Cut
Big Stone Gap police release statement ahead of anticipated protests at Pride Day, organizers speak - WJHL
Biennale Cinema 2026 | The projects selected for the Venice Gap-Financing Market - La Biennale di Venezia
Cultural Score
50 / 100
Business Score
48 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 12/20
STOCK DATA
Price$18.35
30d Change-14.1%
Market Cap$6.6B
Profit Margin6.2%
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Gap's tension is 2. Culture outpacing commerce. sociologyofcapitalism.com/brand/gap
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman