BRAND_ANALYSIS #UNDER_ARMOUR FASHION & RETAIL #183 OF 202 IN FASHION & RETAIL ALIGNED

Under Armour

Performance sportswear brand · Public · Updated 04 Oct 2026 09:24 UTC
#1081 of 1208 overall by tension · #183 of 202 in Fashion & Retail
7 Aligned
The Balanced
Analysis

UA's cultural irrelevance (C=50) finally matches its business underperformance (B=43), a rare alignment in a brand that's been culturally invisible for half a decade. Down 8.75% in 30 days with middling sentiment, it's neither athlete's choice nor fashion statement—just athletic wear.

IN THE NEWS (55 articles this week)
Under Armour, Inc. (UA) stock price, news, quote and history - Yahoo Finance UK
Felder Named Under Armour Horizon League Women’s Soccer Offensive Player of the Week - ysusports.com
Under Armour #HLWSOC Players of the Week (September 28) - Horizon League
Cultural Score
50 / 100
Business Score
43 / 100
TREND
TENSION▂▁▂▂▂▁▁▂▁▂▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▃▃▃▃▃▄▄▃▄▃▄▃▃▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 11/25
Earnings Health 7/20
STOCK DATA
Price$4.59
30d Change-8.8%
Market Cap$2.0B
Profit Margin-10.0%
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Under Armour's tension is 7. Culture outpacing commerce. sociologyofcapitalism.com/brand/under-armour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman