BRAND_ANALYSIS #UNDER_ARMOUR FASHION & RETAIL #165 OF 202 IN FASHION & RETAIL ALIGNED

Under Armour

Performance sportswear brand · Public · Updated 23 Aug 2026 07:27 UTC
#958 of 1208 overall by tension · #165 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Sports apparel's fallen hero. C=46/B=35 with -20.49% stock collapse and -0.10 sentiment represents total brand failure—Kevin Plank's underdog story became a liability once the company stopped innovating.

IN THE NEWS (68 articles this week)
Under Armour Basketball Introduces the Fox 3 - Under Armour
Under Armour’s Turnaround Hits a Wall as North America Demand Craters - Yahoo Finance
Under Armour ends partnership with The Rock amid marketing reset - Retail Dive
Cultural Score
46 / 100
Business Score
35 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▂▂▂▂▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▄▄▄▄▄▃▃▃▃▃▃▃
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 13/25
Revenue Growth 11/25
Earnings Health 7/20
STOCK DATA
Price$5.24
30d Change-20.5%
Market Cap$2.3B
Profit Margin-10.0%
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Under Armour's tension is 11. Culture outpacing commerce. sociologyofcapitalism.com/brand/under-armour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman