BRAND_ANALYSIS #UNDER_ARMOUR FASHION & RETAIL #158 OF 202 IN FASHION & RETAIL ALIGNED

Under Armour

Performance sportswear brand · Public · Updated 09 Apr 2026 08:47 UTC
#913 of 1208 overall by tension · #158 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Athletic wear's identity crisis: C=50, B=39, sentiment 0.50, stock -6.23%. The B-C inversion is rare and terrible. Culture pretends it matters; the market has voted. This brand is in hospice.

IN THE NEWS (68 articles this week)
Under Armour’s New Limited Edition Shoe Is Its Most Wearable - MyGolfSpy
Poole Named Under Armour #HLTF Men's Runner of the Week - Oakland University Athletics
Bonnies Rack Up Under Armour Tennis Awards as Saint Joseph’s Earns Men’s Player of the Week Nod - Atlantic 10
Cultural Score
50 / 100
Business Score
39 / 100
TREND
TENSION▁▁▂▂▂▂▂▂▂▂▂▂▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▃▃▃▃▃▃▃▃▃▃▃▃▃▃
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 7/25
Earnings Health 7/20
STOCK DATA
Price$5.87
30d Change-6.2%
Market Cap$2.5B
Profit Margin-10.4%
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Under Armour's tension is 11. Culture outpacing commerce. sociologyofcapitalism.com/brand/under-armour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman