BRAND_ANALYSIS #ASICS FASHION & RETAIL #173 OF 202 IN FASHION & RETAIL ALIGNED

Asics

· Private · Updated 09 Apr 2026 08:47 UTC
#983 of 1208 overall by tension · #173 of 202 in Fashion & Retail
8 Aligned
The Balanced
Analysis

Asics crushes the aesthetic game (C=68, B=60) because running shoes became a lifestyle category, not just performance gear. Positive sentiment (+0.70) confirms the brand completed its pivot from invisible to aspirational.

IN THE NEWS (91 articles this week)
Asics’ Latest Low-Profile Sneaker Is Designed to Promote Mindfulness and It’s Available Right Now - WWD
Onitsuka Tiger launches VERSACE Collaboration Shoes - アシックス コーポレートサイト
Hoka, Asics and Nike are slashing prices on running shoes — 29 spring deals with up to 50% off - Tom's Guide
Cultural Score
68 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▆▅▅▅▅▅▅▅▅▅▅▅▆▅
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)39
Avg Daily (90d)36
7d/90d Ratio1.08x
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Asics's tension is 8. Culture outpacing commerce. sociologyofcapitalism.com/brand/asics
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman