BRAND_ANALYSIS #BARBOUR FASHION & RETAIL #66 OF 202 IN FASHION & RETAIL ALIGNED

Barbour

· Private · Updated 23 Aug 2026 07:27 UTC
#364 of 1208 overall by tension · #66 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

British heritage outperforms execution. Cultural score of 72 rides nostalgia and Royalist aesthetics, but business (B=58) reveals a brand unable to convert cachet into velocity. The wiki ratio (1.429) is all backlog, no momentum.

IN THE NEWS (52 articles this week)
I Never Travel Anywhere Without My Barn Jacket - Condé Nast Traveler
Uniqlo Drops an Admirable Barbour Dupe for a Fifth of the Price - Gear Patrol
Barbour: 2027 MS elections shaping up to be historic free for all - Mississippi Today
Cultural Score
72 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▂▁▁▁▁▁▁▁▂▂▁
CULTURAL▄▄▅▅▄▄▄▄▅▅▅▆▆▆
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 36/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)9
Avg Daily (90d)6
7d/90d Ratio1.43x
BRANDS LIKE THIS
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C:69 B:54 T:15
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C:76 B:62 T:14
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C:72 B:56 T:16
Barbican
C:69 B:54 T:15
Acquired Podcast
C:66 B:51 T:15
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Barbour's tension is 14. Culture outpacing commerce. sociologyofcapitalism.com/brand/barbour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman