BRAND_ANALYSIS #ASICS FASHION & RETAIL #199 OF 202 IN FASHION & RETAIL ALIGNED

Asics

· Private · Updated 23 Aug 2026 07:27 UTC
#1173 of 1208 overall by tension · #199 of 202 in Fashion & Retail
1 Aligned
The Balanced
Analysis

Asics' C=60/B=59 with 0.992 wiki_ratio and 0.60 sentiment places them in the sneaker middle class: culturally visible through heritage and running legitimacy, but forever outgunned by Nike's narrative engineering.

IN THE NEWS (98 articles this week)
The best ASICS running shoes for women - Women's Running
Shoppers Keep Buying These Asics Sneakers for Their ‘Lightweight and Comfortable’ Design — and They’re on Sale - People.com
Asics Has Upgraded the Fastest Running Shoe in Its Blast Line - WWD
Cultural Score
60 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▅▅▅▅▄▅▅▅▅▅▅▅▅▅
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)41
Avg Daily (90d)41
7d/90d Ratio0.99x
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C:57 B:55 T:2
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Asics's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/asics
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<iframe src="https://sociologyofcapitalism.com/embed/asics.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman