BRAND_ANALYSIS #BARBOUR FASHION & RETAIL #175 OF 202 IN FASHION & RETAIL ALIGNED

Barbour

· Private · Updated 04 Oct 2026 09:24 UTC
#1028 of 1208 overall by tension · #175 of 202 in Fashion & Retail
8 Aligned
The Rising Underdog
Analysis

Barbour's C=68, B=60 profile with 0.70 sentiment and wiki_ratio=1.149 is old money's last stand—British heritage still commands cultural authority even when sales don't follow.

IN THE NEWS (68 articles this week)
J. Press x Barbour's Revived Burghley Keeps Its Equestrian Drip Strip and Thornproof Wax - Hypebeast
Barbour Revives an Iconic, Archival ’80s Trench Alternative That’s Big in Japan - Gear Patrol
The Best Waxed Jackets We Wear and Love for Durability and Style - Popular Mechanics
Cultural Score
68 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▅▅▅▅▆▅▅▅▅▅▅▄▅
BUSINESS▄▄▄▅▅▅▅▅▄▄▄▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 29/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)7
Avg Daily (90d)6
7d/90d Ratio1.15x
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Barbour's tension is 8. Culture outpacing commerce. sociologyofcapitalism.com/brand/barbour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman