BRAND_ANALYSIS #BARBOUR FASHION & RETAIL #199 OF 202 IN FASHION & RETAIL ALIGNED

Barbour

· Private · Updated 09 Jul 2026 08:27 UTC
#1184 of 1208 overall by tension · #199 of 202 in Fashion & Retail
1 Aligned
The Rising Underdog
Analysis

The British outerwear brand's C=53, B=52 with neutral sentiment (0.10) reveals a heritage label treading safely: respected but not desired, essential but not exciting.

IN THE NEWS (55 articles this week)
Fire in Barbour County leaves four dead - WV MetroNews
UPDATE: More information released after 4 people died in Barbour County structure fire - WDTV 5
Four Dead in Fireworks-Related Trailer Fire in Barbour County, WV - firehouse.com
Cultural Score
53 / 100
Business Score
52 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▃▄▅▄▄▄▄▃▄▃▃▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▃▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 22/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)6
Avg Daily (90d)6
7d/90d Ratio0.87x
BRANDS LIKE THIS
Gap
C:50 B:48 T:2
Scholastic
C:53 B:52 T:1
Crocs
C:57 B:52 T:5
Bird
C:52 B:51 T:1
Allianz
C:55 B:54 T:1
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Barbour's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/barbour
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman