BRAND_ANALYSIS #BOOHOO FASHION & RETAIL #192 OF 202 IN FASHION & RETAIL ALIGNED

Boohoo

· Private · Updated 23 Aug 2026 07:27 UTC
#1150 of 1208 overall by tension · #192 of 202 in Fashion & Retail
3 Aligned
The Balanced
Analysis

Fast fashion implosion. C=45, B=42, sentiment -0.50. When cultural score exceeds business performance but sentiment is negative, you're watching a brand lose belief in itself.

IN THE NEWS (31 articles this week)
Boohoo fined €2.3m by French watchdog over deceptive discounts - The Guardian
France fines Boohoo €2.3 million over deceptive discounts on website - Reuters
France Fines Boohoo €2.3 Million as Scrutiny of Fast-Fashion Pricing Intensifies - PYMNTS.com
Cultural Score
45 / 100
Business Score
42 / 100
TREND
TENSION▂▁▂▂▂▁▂▂▂▂▁▁▁▁
CULTURAL▃▃▃▃▂▃▂▃▃▃▃▃▄▄
BUSINESS▄▄▄▄▃▄▄▄▄▄▄▄▃▃
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:42 B:41 T:1
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Boohoo's tension is 3. Culture outpacing commerce. sociologyofcapitalism.com/brand/boohoo
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman