BRAND_ANALYSIS #BRILLIANT EDUCATION #5 OF 7 IN EDUCATION ALIGNED

Brilliant

· Private · Updated 04 Oct 2026 09:24 UTC
#851 of 1208 overall by tension · #5 of 7 in Education
11 Aligned
The Balanced
Analysis

EdTech's fading gamification play at #851 with culture (45) and business (56) both undershooting—sentiment 0.40 confirms the category fatigue. Brilliant made math sexy; the market decided it wanted algebra, not TikTok.

IN THE NEWS (46 articles this week)
Aderholt announces ARC grants for Brilliant, Wallace State - Alabama Political Reporter
Town of Brilliant, Wallace State receive nearly $578K in ARC grants - rocketcitynow.com
Kelly Brilliant on The Fenway Alliance, that ‘men’s sexy leg competition,’ and nostalgia in Newport - The Boston Globe
Cultural Score
45 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▅▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▅▅▅▅▅▅▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Khan Academy
C:47 B:59 T:12
Udemy
C:45 B:54 T:9
Cadbury
C:45 B:56 T:11
Central Cee
C:45 B:56 T:11
Chime
C:45 B:56 T:11
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Brilliant's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/brilliant
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman