BRAND_ANALYSIS #CAMPARI FOOD & DRINK #111 OF 137 IN FOOD & DRINK ALIGNED

Campari

· Public · Updated 25 May 2026 11:16 UTC
#1003 of 1208 overall by tension · #111 of 137 in Food & Drink
9 Aligned
The Balanced
Analysis

Campari bleeds stock (-9.74%) while cultural relevance collapses (C=45, B=54), the reverse-gap suggesting legacy spirits are getting priced out of millennial consciousness. Sentiment at 0.50 masks deeper irrelevance.

IN THE NEWS (31 articles this week)
Wunderman Thompson: Campari Group’s Fellini Forward - WPP.com
Campari CEO plots Aperol push in US - The Spirits Business
Campari Group recruits externally for next HR lead - Global Drinks Intel
Cultural Score
45 / 100
Business Score
54 / 100
TREND
TENSION▂▂▂▂▂▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▃▄▄▄▄▃▃▄▄▄▄
BUSINESS▅▅▅▅▅▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 14/20
STOCK DATA
Price$5.67
30d Change-9.7%
Market Cap$6.8B
Profit Margin11.3%
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Campari's tension is 9. Commerce outpacing culture. sociologyofcapitalism.com/brand/campari
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman