BRAND_ANALYSIS #ELF_BEAUTY FASHION & RETAIL #36 OF 202 IN FASHION & RETAIL INTERESTING

e.l.f. Beauty

Gen Z beauty disruptor, affordable luxury, incredible stock run · Public · Updated 04 Oct 2026 09:24 UTC
#226 of 1208 overall by tension · #36 of 202 in Fashion & Retail
18 Interesting
The Silent Giant
Analysis

Affordable beauty insurgent with actual momentum (sentiment=0.70, stock -2.5% is resilience). Gen Z democratized beauty; elf democratized elf.

IN THE NEWS (20 articles this week)
e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks - elfbeauty.com
e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks - Business Wire
e.l.f. Cosmetics Conjures Up "The e.l.f.ing Magical Sisters" a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks - Nasdaq
Cultural Score
47 / 100
Business Score
65 / 100
TREND
TENSION▃▃▃▃▃▂▂▂▂▂▂▁▂▂
CULTURAL▃▄▄▄▃▃▄▄▃▄▄▄▄▄
BUSINESS▆▆▆▆▅▅▅▅▅▅▅▄▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 13/25
Revenue Growth 25/25
Earnings Health 11/20
STOCK DATA
Price$104.68
30d Change-2.5%
Market Cap$6.2B
Profit Margin3.4%
BRANDS LIKE THIS
Birkenstock
C:47 B:66 T:19
Zalando
C:47 B:64 T:17
& Other Stories
C:42 B:60 T:18
Ganni
C:42 B:60 T:18
Massimo Dutti
C:42 B:60 T:18
SHARE
e.l.f. Beauty's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/elf-beauty
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/elf-beauty.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman