BRAND_ANALYSIS #ELF_BEAUTY FASHION & RETAIL #184 OF 202 IN FASHION & RETAIL ALIGNED

e.l.f. Beauty

Gen Z beauty disruptor, affordable luxury, incredible stock run · Public · Updated 25 May 2026 11:16 UTC
#1118 of 1208 overall by tension · #184 of 202 in Fashion & Retail
5 Aligned
The Balanced
Analysis

Budget beauty (C=46, B=51, sentiment=+0.30) hit -20.13% in a month but sentiment remains positive. Gen Z remains loyal, but growth expectations have clearly reset.

IN THE NEWS (72 articles this week)
e.l.f. Cosmetics Partners with SURVIVOR 50 Finale for Fandom-Fueled "e.l.f.ie Advantage" Vignette Series - investor.elfbeauty.com
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering' - CNBC
E.l.f. Beauty is lowering prices in response to unit sales decline, offloading Keys Soulcare brand - glossy.co
Cultural Score
46 / 100
Business Score
51 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▃▃▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 13/25
Revenue Growth 25/25
Earnings Health 9/20
STOCK DATA
Price$52.90
30d Change-20.1%
Market Cap$3.1B
Profit Margin-0.2%
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e.l.f. Beauty's tension is 5. Commerce outpacing culture. sociologyofcapitalism.com/brand/elf-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman