BRAND_ANALYSIS #COLGATE FASHION & RETAIL #3 OF 202 IN FASHION & RETAIL INTERESTING

Colgate

· Public · Updated 09 Jul 2026 08:27 UTC
#53 of 1208 overall by tension · #3 of 202 in Fashion & Retail
30 Interesting
The Silent Giant
Analysis

Filed under Fashion & Retail, which tells you something about how legacy CPG categories get lost in classification. C=46, negative sentiment at -0.20, and a modest 5.03% gain — Colgate is the definition of a brand living on distribution muscle and habitual purchase. When habit breaks, there's nothing underneath.

IN THE NEWS (93 articles this week)
Suit alleges Yuba Water is steering investigation into Colgate penstock rupture - Sacramento Bee
Colgate Palmolive (CL) Is Reworking Its Business Around Premium Products And Retail Links - Yahoo Finance
Bought this toothpaste? Deadline to file a claim in $2.9M settlement looms - KTLA
Cultural Score
46 / 100
Business Score
76 / 100
TREND
TENSION▂▂▂▂▂▂▂▁▃▃▃▃▃▃
CULTURAL▄▄▄▄▄▄▄▄▃▃▄▄▄▄
BUSINESS▆▆▆▅▅▅▆▄▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 19/25
Revenue Growth 19/25
Earnings Health 14/20
STOCK DATA
Price$93.04
30d Change+5.0%
Market Cap$74.4B
Profit Margin10.0%
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Colgate's tension is 30. Commerce outpacing culture. sociologyofcapitalism.com/brand/colgate
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman