BRAND_ANALYSIS #COMME_DES_GARCONS FASHION & RETAIL #87 OF 202 IN FASHION & RETAIL ALIGNED

Comme des Garcons

· Private · Updated 23 Aug 2026 07:27 UTC
#486 of 1208 overall by tension · #87 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Fashion's brutalist paradox: Comme des Garçons commands cultural reverence (47) but only modest business performance (60). Avant-garde positioning is a luxury tax on commercial viability.

IN THE NEWS (28 articles this week)
EXCLUSIVE: A Stash of Rare Comme des Garçons Is Going Up for Auction - WWD
Get your hands on rare Comme des Garçons with this landmark auction - wallpaper.com
Calling All Rei Kawakubo Fans—dot COMME Is Auctioning 265 Pieces of His Epic Collection - Vogue
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▂▂▂▂▁
CULTURAL▄▄▄▄▄▄▄▄▄▃▃▃▃▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:47 B:60 T:13
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C:47 B:60 T:13
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C:47 B:60 T:13
Kith
C:47 B:60 T:13
Patek Philippe
C:47 B:60 T:13
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Comme des Garcons's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/comme-des-garcons
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman