BRAND_ANALYSIS #DRUNK_ELEPHANT FASHION & RETAIL #91 OF 202 IN FASHION & RETAIL ALIGNED

Drunk Elephant

· Private · Updated 25 May 2026 11:16 UTC
#510 of 1208 overall by tension · #91 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Skincare's direct-to-consumer hangover. C=45, B=58, neutral sentiment reflects the category's mid-market saturation. Drunk Elephant no longer represents innovation, just distribution sophistication.

IN THE NEWS (39 articles this week)
The Best Clean Retinol Products That Actually Work - the-ethos.co
I’m a Skin-Care Fanatic — These Are My Favorite Budget-Friendly Dupes for Summer - Everyday Health
My Typical Day According to My Thirteen-Year-Old - McSweeney’s Internet Tendency
Cultural Score
45 / 100
Business Score
58 / 100
TREND
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CULTURAL▃▄▄▄▄▃▄▄▃▄▄▄▄▄
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TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Essentials
C:45 B:58 T:13
Farfetch
C:45 B:58 T:13
Fear of God
C:45 B:58 T:13
Massimo Dutti
C:45 B:58 T:13
Rick Owens
C:45 B:58 T:13
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Drunk Elephant's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/drunk-elephant
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman