BRAND_ANALYSIS #DRUNK_ELEPHANT FASHION & RETAIL #40 OF 202 IN FASHION & RETAIL INTERESTING

Drunk Elephant

· Private · Updated 09 Sep 2026 07:29 UTC
#271 of 1208 overall by tension · #40 of 202 in Fashion & Retail
17 Interesting
The Silent Giant
Analysis

Clean beauty's credibility tax: C=39/B=56 with 0.40 sentiment and private status masks the category's deepening skepticism. Skincare narrative increasingly decoupled from dermatological reality.

IN THE NEWS (17 articles this week)
Whenever Someone Compliments Me on My Skin, It’s Because of This Firming and Blurring Tinted Moisturizer - instyle.com
Read the Label: Drunk Elephant Protini Powerpeptide Resurfacing Serum with Lactic Acid - Cosmetics & Toiletries
Shiseido Defends 'Drunk Elephant' TM Applications At UKIPO - Law360
Cultural Score
39 / 100
Business Score
56 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▂▁▁▂
CULTURAL▄▄▄▄▄▄▄▄▃▄▃▄▄▃
BUSINESS▅▅▅▄▅▅▅▅▄▅▅▅▅▄
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Allbirds
C:38 B:55 T:17
Jacquemus
C:42 B:59 T:17
Muji
C:42 B:59 T:17
Rhode Beauty
C:42 B:59 T:17
Rimowa
C:42 B:59 T:17
SHARE
Drunk Elephant's tension is 17. Commerce outpacing culture. sociologyofcapitalism.com/brand/drunk-elephant
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/drunk-elephant.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman