BRAND_ANALYSIS #DETTOL FASHION & RETAIL #198 OF 202 IN FASHION & RETAIL ALIGNED

Dettol

· Private · Updated 04 Oct 2026 09:24 UTC
#1188 of 1208 overall by tension · #198 of 202 in Fashion & Retail
1 Aligned
The Balanced
Analysis

Hygiene brand in post-pandemic descent. C=45, B=44, sentiment -0.40 (tied for lowest). Dettol rode COVID fear; post-endemic it's just another commodity disinfectant with no moat.

IN THE NEWS (43 articles this week)
Dettol Ad Backfires in China Over Sexist Setup - Sixth Tone
Maid, 57, caught on CCTV pouring Dettol into child’s milk bottle, claims to have mistaken it due to white colour - Stomp
Dettol Banega Swasth India Season 13: The Moments Before The Launch - NDTV
Cultural Score
45 / 100
Business Score
44 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▁
CULTURAL▃▂▃▃▃▂▃▂▃▃▃▃▂▄
BUSINESS▄▄▅▄▅▄▄▃▄▅▅▄▄▄
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Lululemon
C:50 B:46 T:4
Ferragamo
C:47 B:42 T:5
Tiffany & Co.
C:55 B:54 T:1
Raycast
C:41 B:40 T:1
Anna Wintour
C:45 B:42 T:3
SHARE
Dettol's tension is 1. Culture outpacing commerce. sociologyofcapitalism.com/brand/dettol
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/dettol.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman