BRAND_ANALYSIS #DETTOL FASHION & RETAIL #65 OF 202 IN FASHION & RETAIL ALIGNED

Dettol

· Private · Updated 11 Oct 2026 07:33 UTC
#364 of 1208 overall by tension · #65 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Dettol sits at C=40 and B=54, the weakest cultural score in this slice of the list, yet it ranks #364 on the strength of brand reach. Sentiment is 0.30, so people like it without caring much about it. It's a household reflex, and that's both its moat and its ceiling.

IN THE NEWS (22 articles this week)
Dettol Nigeria wraps up storytelling challenge with 30 winners - TheCable
Reckitt Benckiser Group plc (RBGLY) Stock Price, News, Quote & History - Yahoo! Finance Canada
Reckitt and NDTV kick off Dettol Banega Swasth India S13 with live telethon - Adgully.com
Cultural Score
40 / 100
Business Score
54 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▁▁
CULTURAL▂▃▃▃▂▃▂▃▃▃▃▂▄▃
BUSINESS▄▅▄▅▄▄▃▄▅▅▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Arket
C:40 B:54 T:14
Ganni
C:40 B:54 T:14
Swatch
C:40 B:54 T:14
Drunk Elephant
C:40 B:52 T:12
GOAT
C:40 B:52 T:12
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Dettol's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/dettol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman