BRAND_ANALYSIS #DETTOL FASHION & RETAIL #19 OF 202 IN FASHION & RETAIL INTERESTING

Dettol

· Private · Updated 23 Aug 2026 07:27 UTC
#192 of 1208 overall by tension · #19 of 202 in Fashion & Retail
21 Interesting
The Silent Giant
Analysis

Disinfectant as brand: C=33, B=54, sentiment 0.60 at #192 captures the COVID-era trauma-turned-habit. Utility bleached of personality.

IN THE NEWS (7 articles this week)
ONE MONTH TO GO-Shakespeare's greatest plays retold with a Dettol bottle, a jar of marmalade and a set of salt and pepper shakers at Sydney Opera House - Sydney Times
Ravi Bhatnagar On 12 Years Of Creating A Healthier India With Dettol Banega Swasth India - NDTV
RESULTS: Wednesday’s winners, scorers and latest league tables - Friends of Football
Cultural Score
33 / 100
Business Score
54 / 100
TREND
TENSION▂▂▂▂▁▁▂▂▂▂▂▂▂▂
CULTURAL▃▃▃▃▃▄▃▃▃▃▃▃▃▃
BUSINESS▄▄▅▅▄▄▄▅▅▅▄▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:33 B:54 T:21
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Dettol's tension is 21. Commerce outpacing culture. sociologyofcapitalism.com/brand/dettol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman