BRAND_ANALYSIS #DETTOL FASHION & RETAIL #68 OF 202 IN FASHION & RETAIL ALIGNED

Dettol

· Private · Updated 09 Apr 2026 08:47 UTC
#462 of 1208 overall by tension · #68 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Hygiene branding post-pandemic collapse. C=47, B=60, 0.70 sentiment shows Dettol sustains household utility status while failing to transcend into cultural discourse—cleaning products are immortal because they're forgettable.

IN THE NEWS (23 articles this week)
Viral four-year-old Dettol advertisement kid is a big fan of Shah Rukh Khan, learnt acting from watching Veer Zaara - The Indian Express
Dettol launches new campaign celebrating a mother's instinct to protect - MSN
He made me cry’: 4-year-old’s Dettol ad performance wins hearts; parents credit SRK for his acting skills - The Times of India
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▂▂▂▂▂▂▁▁▁▁▂▂▁▁
CULTURAL▂▃▂▃▃▃▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Dettol's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/dettol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman