BRAND_ANALYSIS #DETTOL FASHION & RETAIL #130 OF 202 IN FASHION & RETAIL ALIGNED

Dettol

· Private · Updated 25 May 2026 11:16 UTC
#719 of 1208 overall by tension · #130 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Antiseptic brand riding post-pandemic utility (C=47, B=59, sentiment 0.60). Demand without devotion—the business outlasts any cultural moment.

IN THE NEWS (24 articles this week)
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Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▂▂▂▂▂▂▁▁▁▁▂▁
CULTURAL▄▃▃▃▃▃▃▃▃▃▃▃▃▄
BUSINESS▄▄▅▅▅▅▅▄▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:47 B:59 T:12
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C:47 B:59 T:12
Comme des Garcons
C:47 B:59 T:12
Inditex
C:47 B:59 T:12
Maison Margiela
C:47 B:59 T:12
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Dettol's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/dettol
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman