BRAND_ANALYSIS #DICKS_SPORTING_GOODS SPORTS #1 OF 138 IN SPORTS HIGH TENSION

Dick's Sporting Goods

· Public · Updated 09 Jul 2026 08:27 UTC
#41 of 1208 overall by tension · #1 of 138 in Sports
32 High Tension
The Silent Giant
Analysis

A C=40 culture score in a sector that lives and dies by lifestyle credibility is a slow leak. Stock essentially flat at 0.74% confirms nobody's rushing in or out — this is a brand coasting on category necessity, not desire. Sentiment at 0.20 is polite indifference, which in retail is its own kind of death sentence.

IN THE NEWS (31 articles this week)
Dick’s is having a major July 4th sale: Save up to 50% on Hoka, Owala, Birkenstock and more - NBC News
Nations Cup in Colorado another showcase for Denver’s bid to host the 2031 Rugby World Cup - The Denver Post
Dick's Sporting Goods (DKS) Stock Dips While Market Gains: Key Facts - Yahoo Finance
Cultural Score
40 / 100
Business Score
72 / 100
TREND
TENSION▂▂▂▂▃▃▂▂▃▂▂▃▂▃
CULTURAL▄▄▄▄▄▄▄▃▄▄▄▄▄▃
BUSINESS▆▆▆▆▆▆▆▄▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 11/20
STOCK DATA
Price$215.21
30d Change+0.7%
Market Cap$19.3B
Profit Margin4.7%
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Dick's Sporting Goods's tension is 32. Commerce outpacing culture. sociologyofcapitalism.com/brand/dicks-sporting-goods
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman