BRAND_ANALYSIS #DICKS_SPORTING_GOODS SPORTS #1 OF 138 IN SPORTS INTERESTING

Dick's Sporting Goods

· Public · Updated 25 May 2026 11:16 UTC
#110 of 1208 overall by tension · #1 of 138 in Sports
22 Interesting
The Silent Giant
Analysis

Stock up 3.02%, C=50, sentiment=0.50 — Dick's Sporting Goods made a values bet on gun control that cost it short-term and earned it long-term credibility with a key demographic. The numbers are comfortably mid-table: a large, functional retailer with an occasional moment of actual conviction. Not exciting, not broken.

IN THE NEWS (64 articles this week)
Dick’s Plans to Replace JCPenney at Springfield Town Center - Northern Virginia Magazine
Dick’s House of Sport will open its first California store in San Diego - San Diego Union-Tribune
DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage - PR Newswire
Cultural Score
50 / 100
Business Score
72 / 100
TREND
TENSION▃▃▃▃▃▃▂▃▃▂▂▂▂▂
CULTURAL▄▃▄▄▄▄▄▄▃▄▃▄▄▄
BUSINESS▆▆▆▆▆▆▆▆▆▅▅▅▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 11/20
STOCK DATA
Price$231.24
30d Change+3.0%
Market Cap$20.7B
Profit Margin4.9%
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Dick's Sporting Goods's tension is 22. Commerce outpacing culture. sociologyofcapitalism.com/brand/dicks-sporting-goods
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman