BRAND_ANALYSIS #DISCORD TECH #180 OF 199 IN TECH ALIGNED

Discord

· Private · Updated 23 Aug 2026 07:27 UTC
#1065 of 1208 overall by tension · #180 of 199 in Tech
7 Aligned
The Balanced
Analysis

Gamer platform (C=50, B=57, -0.20 sentiment) losing the cultural narrative it once owned. Discord's utility persists but its cool evaporates.

IN THE NEWS (100 articles this week)
Q&A: Liana De la Rosa, Author of ‘Mutual Discord’ - The Nerd Daily
GTA 6 makers subpoena Microsoft, Discord in hunt for leakers - Mashable
Discord - Encyclopedia Britannica
Cultural Score
50 / 100
Business Score
57 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▅▅▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Vodafone
C:50 B:57 T:7
Philips
C:50 B:58 T:8
Twitch
C:50 B:58 T:8
xAI
C:50 B:56 T:6
Ring
C:46 B:53 T:7
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Discord's tension is 7. Commerce outpacing culture. sociologyofcapitalism.com/brand/discord
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<iframe src="https://sociologyofcapitalism.com/embed/discord.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman