BRAND_ANALYSIS #DISCORD TECH #96 OF 199 IN TECH ALIGNED

Discord

· Private · Updated 09 Apr 2026 08:47 UTC
#464 of 1208 overall by tension · #96 of 199 in Tech
13 Aligned
The Balanced
Analysis

Gaming's communication layer faces a relevance recession. C=50, B=63, 0.20 sentiment shows Discord maintains business momentum through network effects while cultural conversation has moved elsewhere—utilities don't stay culturally hot.

IN THE NEWS (100 articles this week)
I'm sick to death of the April Fool's dating sim trend. Thankfully, Discord is doing something different - PCGamesN
I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself - Fortune
Discord Account Hacked: Here’s What To Do Now - All About Cookies
Cultural Score
50 / 100
Business Score
63 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▅▅▄▄▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:50 B:63 T:13
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C:50 B:63 T:13
xAI
C:50 B:63 T:13
DeepSeek
C:50 B:62 T:12
Eight Sleep
C:50 B:62 T:12
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Discord's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/discord
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman