BRAND_ANALYSIS #DJI TECH #104 OF 199 IN TECH ALIGNED

DJI

· Private · Updated 11 Oct 2026 07:33 UTC
#368 of 1208 overall by tension · #104 of 199 in Tech
14 Aligned
The Balanced
Analysis

DJI at C=46 and B=60 is a drone brand that has become a cultural shorthand for aerial spectacle. Its #368 rank reflects strong performance with a 0.30 sentiment that treats the company as useful rather than romantic. Regulatory headwinds haven't dented the cool factor yet.

IN THE NEWS (86 articles this week)
The DJI Neo camera drone is down to its all-time low price at Amazon — save $60 this weekend - Mashable
The Best Drone Deal of Prime Days? The DJI Mini 3 Hits an All-Time Low of $269 - PCMag
$100 off, our expert calls this one of the best beginner drones around. - Space
Cultural Score
46 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▄▅▄▄▅▅▅▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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DJI's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/dji
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman