BRAND_ANALYSIS #DRUNK_ELEPHANT FASHION & RETAIL #141 OF 202 IN FASHION & RETAIL ALIGNED

Drunk Elephant

· Private · Updated 04 Oct 2026 09:24 UTC
#723 of 1208 overall by tension · #141 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Drunk Elephant's C=47, B=59 split reveals what happens when DTC beauty loses its cultural narrative—the brand became a product before it finished being a movement. Clean beauty was never the point; the point was the mythology, now depleted.

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Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▂▁▁▂▁▂▂▂▂▁▁▂▁
CULTURAL▄▃▄▄▃▃▃▃▃▃▄▄▃▄
BUSINESS▅▅▅▅▄▄▅▄▄▅▅▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Comme des Garcons
C:47 B:59 T:12
COS
C:47 B:59 T:12
JW Anderson
C:47 B:59 T:12
Kith
C:47 B:59 T:12
Maybelline
C:47 B:59 T:12
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Drunk Elephant's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/drunk-elephant
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All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman