BRAND_ANALYSIS #DRUNK_ELEPHANT FASHION & RETAIL #57 OF 202 IN FASHION & RETAIL ALIGNED

Drunk Elephant

· Private · Updated 09 Jul 2026 08:27 UTC
#335 of 1208 overall by tension · #57 of 202 in Fashion & Retail
15 Aligned
The Balanced
Analysis

Prestige skincare trapped in mid-market purgatory (C=35, B=50)—the wiki_ratio (0.632) suggests editorial substance exists, but consumer sentiment (0.30) hasn't materialized into cultural momentum.

IN THE NEWS (11 articles this week)
The Ordinary, CeraVe and Charlotte Tilbury Dominate Beauty's New Shelf: The AI Chatbox - PR Newswire
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Why today’s smartest shoppers are at Walmart, Costco, Ulta, and Ross - Fast Company
Cultural Score
35 / 100
Business Score
50 / 100
TREND
TENSION▁▂▂▂▂▂▂▂▂▁▁▂▂▂
CULTURAL▄▃▃▃▃▃▃▃▃▄▄▃▃▃
BUSINESS▅▅▅▅▅▄▄▄▄▅▅▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 20/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
WIKIPEDIA DATA
Avg Daily (7d)20
Avg Daily (90d)32
7d/90d Ratio0.63x
BRANDS LIKE THIS
Boohoo
C:35 B:48 T:13
CeraVe
C:40 B:54 T:14
GOAT
C:40 B:54 T:14
Gymshark
C:40 B:54 T:14
La Mer
C:40 B:54 T:14
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Drunk Elephant's tension is 15. Commerce outpacing culture. sociologyofcapitalism.com/brand/drunk-elephant
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman