BRAND_ANALYSIS #ELF_BEAUTY FASHION & RETAIL #141 OF 202 IN FASHION & RETAIL ALIGNED

e.l.f. Beauty

Gen Z beauty disruptor, affordable luxury, incredible stock run · Public · Updated 09 Apr 2026 08:47 UTC
#829 of 1208 overall by tension · #141 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Discount beauty brand in freefall: C=40, B=51, with collapsing stock (-19.94%) and negative sentiment (-0.10) indicating a category collapse. E.l.f. built on price-point arbitrage now facing margin compression and cultural irrelevance simultaneously.

IN THE NEWS (34 articles this week)
E.l.f. promotes affordable beauty with true crime-inspired mockumentary - Marketing Dive
Why e.l.f. Beauty Stock Plummeted 34.2% Last Month But Is Gaining in April - The Motley Fool
Evercore ISI cautious on e.l.f. Beauty, warns of saturation risk - Investing.com
Cultural Score
40 / 100
Business Score
51 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▃▄▃▃▄▄▄▄▄▄▄▃
BUSINESS▅▅▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 13/25
Revenue Growth 25/25
Earnings Health 9/20
STOCK DATA
Price$61.77
30d Change-19.9%
Market Cap$3.7B
Profit Margin-0.2%
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e.l.f. Beauty's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/elf-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman