BRAND_ANALYSIS #EXPEDIA TECH #183 OF 199 IN TECH ALIGNED

Expedia

· Public · Updated 25 May 2026 11:16 UTC
#1137 of 1208 overall by tension · #183 of 199 in Tech
4 Aligned
The Balanced
Analysis

Expedia (C=55, B=59) is utilitarian infrastructure masquerading as brand. Stock down -14.27% suggests even convenience isn't enough to hold margin.

IN THE NEWS (100 articles this week)
Expedia at 30, the inside story: Online travel giant navigates its third tech disruption - GeekWire
Expedia Group expands Meta partnership amid push to connect social, booking - PhocusWire
Expedia Group Unveils New AI Experiences, Expands Travel Ecosystem and Launches Philanthropy Program at Explore 2026 - Business Wire
Cultural Score
55 / 100
Business Score
59 / 100
TREND
TENSION▂▂▂▂▂▂▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▅▅▄▅▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 16/25
Revenue Growth 22/25
Earnings Health 13/20
STOCK DATA
Price$214.65
30d Change-14.3%
Market Cap$25.8B
Profit Margin9.8%
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Expedia's tension is 4. Commerce outpacing culture. sociologyofcapitalism.com/brand/expedia
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<iframe src="https://sociologyofcapitalism.com/embed/expedia.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman