BRAND_ANALYSIS #EXPEDIA TECH #18 OF 199 IN TECH HIGH TENSION

Expedia

· Public · Updated 23 Aug 2026 07:27 UTC
#28 of 1208 overall by tension · #18 of 199 in Tech
37 High Tension
The Silent Giant
Analysis

Expedia at #28 with a 24.85% stock gain and flat sentiment of 0.00 — travel demand is real but nobody is having feelings about the Expedia brand specifically. Business score of 83 with Culture at 46 is the profile of a company that wins on distribution and loses on desire. Booking.com is eating its European lunch; Google is eating its search traffic; Expedia keeps finding ways to remain relevant through sheer operational mass.

IN THE NEWS (89 articles this week)
Internal memo: Eight execs out at Expedia Group in AI-driven shakeup - GeekWire
Expedia Cuts Eight Executives as It Reorganizes Around AI - Skift
Is Expedia Legit? Can It Get Me a Good Deal? - NerdWallet
Cultural Score
46 / 100
Business Score
83 / 100
TREND
TENSION▁▂▂▂▃▂▂▂▂▃▃▃▃▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▆▆▆▆▆▆▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 30/30
Market Position 16/25
Revenue Growth 22/25
Earnings Health 15/20
STOCK DATA
Price$321.63
30d Change+24.9%
Market Cap$38.6B
Profit Margin13.0%
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Expedia's tension is 37. Commerce outpacing culture. sociologyofcapitalism.com/brand/expedia
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<iframe src="https://sociologyofcapitalism.com/embed/expedia.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman