BRAND_ANALYSIS #GAP FASHION & RETAIL #196 OF 202 IN FASHION & RETAIL ALIGNED

Gap

Once-iconic American brand searching for relevance · Public · Updated 23 Aug 2026 07:27 UTC
#1160 of 1208 overall by tension · #196 of 202 in Fashion & Retail
2 Aligned
The Balanced
Analysis

American casual. C=55, B=57, stock +4.87%, sentiment 0.40. The logo brand recovered by becoming boring. Relevance-neutral performance is the new aspiration.

IN THE NEWS (100 articles this week)
Gap and Malbon Return for A Second Collaboration Reimagining American Sportswear - Gap Inc.
Southern University’s Human Jukebox stars in Gap denim campaign - WAFB
Brand Marketing Veteran Justin Breton Joins Gap Inc. to Drive Original Content - Variety
Cultural Score
55 / 100
Business Score
57 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▅▅▅▄▄▄▄▄▄
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 10/25
Revenue Growth 15/25
Earnings Health 12/20
STOCK DATA
Price$19.80
30d Change+4.9%
Market Cap$0.0B
Profit Margin6.2%
BRANDS LIKE THIS
Home Depot
C:55 B:58 T:3
Nike
C:55 B:58 T:3
Shein
C:55 B:55 T:0
Foot Locker
C:50 B:54 T:4
Birkenstock
C:50 B:55 T:5
SHARE
Gap's tension is 2. Commerce outpacing culture. sociologyofcapitalism.com/brand/gap
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/gap.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman