BRAND_ANALYSIS #GOUSTO FOOD & DRINK #15 OF 137 IN FOOD & DRINK INTERESTING

Gousto

· Private · Updated 09 Jul 2026 08:27 UTC
#105 of 1208 overall by tension · #15 of 137 in Food & Drink
24 Interesting
The Silent Giant
Analysis

C=26, B=50 — Gousto is the UK meal kit brand that outlasted the meal kit bubble by being less annoying than HelloFresh and more affordable than Mindful Chef. The scores are flat because the category never became culturally sticky; it became a subscription people justify in January and cancel in March.

Cultural Score
26 / 100
Business Score
50 / 100
TREND
TENSION▂▂▂▂▂▂▁▁▁▁▁▂▂▂
CULTURAL▃▃▃▃▃▃▃▃▃▄▂▂▃▂
BUSINESS▄▄▄▄▄▄▄▄▄▃▃▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 11/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Negroni Sbagliato
C:26 B:50 T:24
Getir
C:26 B:48 T:22
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Gousto's tension is 24. Commerce outpacing culture. sociologyofcapitalism.com/brand/gousto
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman