BRAND_ANALYSIS #HENDRICKS_GIN FOOD & DRINK #25 OF 137 IN FOOD & DRINK INTERESTING

Hendrick's Gin

· Private · Updated 09 Jul 2026 08:27 UTC
#138 of 1208 overall by tension · #25 of 137 in Food & Drink
22 Interesting
The Silent Giant
Analysis

Hendrick's 0.50 sentiment and mid-tier metrics (C=30, B=52) show how a quirky brand identity (cucumber, eccentricity) can sustain relevance without being trendy. Brand personality as moat.

IN THE NEWS (6 articles this week)
Refreshing & Sweet Summer Cocktails - WGN-TV
To booze or not to booze? Either way, these unique Columbia drinks can help you survive summer heat - Post and Courier
This Actress Loves Her ‘Simpler’ Idaho Lifestyle - Movieguide
Cultural Score
30 / 100
Business Score
52 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▃▃▃▃▃▃▃▂▃▂▃▃▃▃
BUSINESS▅▅▅▄▄▅▅▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 16/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
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C:30 B:52 T:22
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C:30 B:52 T:22
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C:30 B:52 T:22
Pocky
C:30 B:52 T:22
Erewhon
C:30 B:51 T:21
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Hendrick's Gin's tension is 22. Commerce outpacing culture. sociologyofcapitalism.com/brand/hendricks-gin
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman