BRAND_ANALYSIS #HENDRICKS_GIN FOOD & DRINK #39 OF 137 IN FOOD & DRINK INTERESTING

Hendrick's Gin

· Private · Updated 25 May 2026 11:16 UTC
#241 of 1208 overall by tension · #39 of 137 in Food & Drink
18 Interesting
The Silent Giant
Analysis

Hendrick's maintains the precarious balance of a brand that matters culturally (C=42) without the business heft to back it up (B=60). At #241, it's the cucumber-water equivalent of irrelevance—Instagram-famous but not investor-famous.

IN THE NEWS (11 articles this week)
Copenhagen Welcomes a Curious New Gin Creation - Falstaff
Inviting travelers to journey to Anotherland: Hendrick’s Gin unveils new global travel retail campaign - Global Travel Retail Magazine
Ready-to-Serve Cognac Cocktails - Trend Hunter
Cultural Score
42 / 100
Business Score
60 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▃▃▃▃▃▃▃▃▃▃▃▃▃▃
BUSINESS▄▄▄▅▄▅▄▅▄▄▄▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:42 B:60 T:18
Lavazza
C:42 B:60 T:18
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Hendrick's Gin's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/hendricks-gin
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman