BRAND_ANALYSIS #JOLLIBEE FOOD & DRINK #89 OF 137 IN FOOD & DRINK ALIGNED

Jollibee

· Private · Updated 23 Aug 2026 07:27 UTC
#733 of 1208 overall by tension · #89 of 137 in Food & Drink
12 Aligned
The Balanced
Analysis

Fast food's regional ambition. C=47 and B=59 with 0.60 sentiment reflects Filipino confidence—beloved at home, expanding footprint, but cultural translation remains incomplete. Chickenjoy as soft power.

IN THE NEWS (38 articles this week)
Jollibee opens a key new location in California - Nation’s Restaurant News
Fast-food fried chicken chain voted best in America opens ‘landmark’ new location - MLive.com
Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy - PR Newswire
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▃▄
BUSINESS▅▅▅▅▅▅▅▅▅▄▄▅▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Jollibee's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/jollibee
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman