BRAND_ANALYSIS #MOUTAI FOOD & DRINK #126 OF 137 IN FOOD & DRINK ALIGNED

Moutai

· Private · Updated 23 Aug 2026 07:27 UTC
#1113 of 1208 overall by tension · #126 of 137 in Food & Drink
6 Aligned
The Balanced
Analysis

Chinese baijiu brand posts culture-business parity (C=40, B=46), sentiment -0.30 despite wealth signaling. Emerging markets privilege exclusion over narrative.

IN THE NEWS (44 articles this week)
What Chinese liquor maker Moutai's slump says about the country's economy - CNBC
China’s state funds exit Kweichow Moutai as 25-year profit growth comes to end - South China Morning Post
Kweichow Moutai Earnings: Weakness in Series Products Drags, Reducing Valuation by 6% - Morningstar
Cultural Score
40 / 100
Business Score
46 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▁▂▁▁▁
CULTURAL▃▂▂▂▂▂▂▂▂▃▂▃▃▃
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Ben & Jerry's
C:40 B:46 T:6
Pernod Ricard
C:40 B:47 T:7
Pret a Manger
C:40 B:47 T:7
PepsiCo
C:46 B:52 T:6
Declan Rice
C:40 B:46 T:6
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Moutai's tension is 6. Commerce outpacing culture. sociologyofcapitalism.com/brand/moutai
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman