BRAND_ANALYSIS #NEGRONI_SBAGLIATO FOOD & DRINK #17 OF 137 IN FOOD & DRINK INTERESTING

Negroni Sbagliato

· Private · Updated 09 Jul 2026 08:27 UTC
#111 of 1208 overall by tension · #17 of 137 in Food & Drink
24 Interesting
The Silent Giant
Analysis

C=26, B=50 — a cocktail with a Wikipedia page and a TikTok origin story, scored as a brand because in 2022 it briefly became one. Emma D'Arcy said 'negroni sbagliato, with prosecco in it' and Campari's sales moved. That's cultural event as brand activation, now cooling into a permanent menu fixture.

Cultural Score
26 / 100
Business Score
50 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▂▃▂▃▃▃▂▂▂▂▂▂▂▂
BUSINESS▄▄▄▄▄▄▄▄▃▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 11/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:26 B:48 T:22
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Negroni Sbagliato's tension is 24. Commerce outpacing culture. sociologyofcapitalism.com/brand/negroni-sbagliato
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman