BRAND_ANALYSIS #OUTDOOR_VOICES FASHION & RETAIL #16 OF 202 IN FASHION & RETAIL INTERESTING

Outdoor Voices

· Private · Updated 04 Oct 2026 09:24 UTC
#145 of 1208 overall by tension · #16 of 202 in Fashion & Retail
21 Interesting
The Silent Giant
Analysis

Athleisure brand that bottled millennial authenticity (C=33, sentiment 0.60). B=54 masks a inventory glut problem—cultural relevance can't compete with Lululemon's supply chain discipline or Nike's scale.

IN THE NEWS (9 articles this week)
“These Are the Best Hiking Shoes on the Market”: 7 Gear Picks Our Editors Were Obsessed with in September - Outside Magazine
Take It From a Woman: It’s Fall. Do You Know Where Your Funky Fleeces Are? - InsideHook
Trip Report: Outdoor Alliance Advocates Bring Public Lands Priorities to Washington, D.C. - Outdoor Alliance
Cultural Score
33 / 100
Business Score
54 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▂▂▃▃▃▃▃▃▃▂▃▂▂▃
BUSINESS▄▄▅▅▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Berluti
C:33 B:54 T:21
Pangaia
C:33 B:54 T:21
Rhude
C:33 B:54 T:21
Vestiaire Collective
C:33 B:54 T:21
Ciele Athletics
C:30 B:51 T:21
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Outdoor Voices's tension is 21. Commerce outpacing culture. sociologyofcapitalism.com/brand/outdoor-voices
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman