BRAND_ANALYSIS #OUTDOOR_VOICES FASHION & RETAIL #39 OF 202 IN FASHION & RETAIL INTERESTING

Outdoor Voices

· Private · Updated 25 May 2026 11:16 UTC
#253 of 1208 overall by tension · #39 of 202 in Fashion & Retail
18 Interesting
The Silent Giant
Analysis

An activewear brand that tried to be a movement (C=35) but couldn't move inventory (B=53, sentiment=0.20). The clothes were fine. The thesis was thin.

IN THE NEWS (13 articles this week)
Why Smart Entrepreneurs Are Skipping Venture Capital - inc.com
Everlane’s sale to Shein shows the limits of sustainability-led fashion brands - glossy.co
2nd Street Market opens its outdoor farmer's market for weekend shoppers - WYSO Public Radio
Cultural Score
35 / 100
Business Score
53 / 100
TREND
TENSION▁▁▁▁▂▂▂▂▂▂▁▂▁▂
CULTURAL▄▃▃▄▃▃▃▃▃▂▂▃▃▃
BUSINESS▄▄▄▅▅▄▄▄▄▄▃▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 20/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Depop
C:35 B:53 T:18
Boohoo
C:35 B:54 T:19
Muji
C:35 B:54 T:19
Sandro
C:39 B:56 T:17
Ssense
C:39 B:58 T:19
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Outdoor Voices's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/outdoor-voices
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman