BRAND_ANALYSIS #OUTDOOR_VOICES FASHION & RETAIL #35 OF 202 IN FASHION & RETAIL INTERESTING

Outdoor Voices

· Private · Updated 09 Jul 2026 08:27 UTC
#258 of 1208 overall by tension · #35 of 202 in Fashion & Retail
19 Interesting
The Silent Giant
Analysis

Athleisure brand achieving high sentiment (C=39, B=58, 0.50) through founder mythology and sustainable positioning, but rank #258 suggests the category cannibalized itself. OV punches above its demographic but can't scale beyond early-adopter trust.

IN THE NEWS (11 articles this week)
Almost 70 Percent Off Exercise Dresses, Leggings, and More at the Outdoor Voices Sale - New York Magazine
Why it matters to see Black bike riders represented on Ohio's trails - WYSO Public Radio
Amazon Refreshed Its Summer Style Storefront With Affordable New Matching Sets, Dresses, and More From $11 - Travel + Leisure
Cultural Score
39 / 100
Business Score
58 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▃▃▂▃▃▃▃▃▂▃▃▃▃▃
BUSINESS▄▄▄▅▄▅▅▄▄▄▄▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 24/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Bode
C:39 B:58 T:19
Essentials
C:39 B:58 T:19
Muji
C:39 B:58 T:19
Vestiaire Collective
C:39 B:58 T:19
Ferragamo
C:40 B:60 T:20
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Outdoor Voices's tension is 19. Commerce outpacing culture. sociologyofcapitalism.com/brand/outdoor-voices
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman