BRAND_ANALYSIS #RAKUTEN TECH #37 OF 199 IN TECH INTERESTING

Rakuten

· Public · Updated 09 Jul 2026 08:27 UTC
#93 of 1208 overall by tension · #37 of 199 in Tech
25 Interesting
The Silent Giant
Analysis

C=50, B=75, up 11.65% with sentiment at 0.50 — Rakuten is a fascinating case of a brand that means completely different things in Japan versus everywhere else. In its home market it's infrastructure; abroad it's the cashback app nobody fully understands. The stock doesn't care about that confusion.

IN THE NEWS (58 articles this week)
AST SpaceMobile (ASTS) Secures $926 Million And Rakuten Venture For Japan Network - Yahoo Finance
5 Things to Know About the Rakuten Credit Card - NerdWallet
ASTS Stock Jumps Overnight: Retail Traders Brush Off Rakuten's Massive Share Sale - Stocktwits
Cultural Score
50 / 100
Business Score
75 / 100
TREND
TENSION▂▂▁▁▁▁▁▁▁▁▁▁▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 27/30
Market Position 25/25
Revenue Growth 15/25
Earnings Health 8/20
STOCK DATA
Price$806.70
30d Change+11.7%
Market Cap$1,753.5B
Profit Margin-4.8%
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Rakuten's tension is 25. Commerce outpacing culture. sociologyofcapitalism.com/brand/rakuten
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman