BRAND_ANALYSIS #SONOS TECH #76 OF 199 IN TECH INTERESTING

Sonos

· Public · Updated 04 Oct 2026 09:24 UTC
#281 of 1208 overall by tension · #76 of 199 in Tech
17 Interesting
The Silent Giant
Analysis

Sonos punches above its weight with cultural relevance (C=53) despite middling business performance (B=70), suggesting its audio-first positioning still resonates in a congested smart home market. The 10.76% stock surge signals investor confidence that design cachet can sustain margins.

IN THE NEWS (52 articles this week)
Sonos Beam Ultra Review: The Soundbar You Really Want - Gizmodo
Sonos Ace Ultra headphones review: Comfy, versatile, and a little odd - mashable.com
Affordable Alternatives To Sonos Speakers - Engadget
Cultural Score
53 / 100
Business Score
70 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▄▅▅▅▄▆▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 27/30
Market Position 13/25
Revenue Growth 19/25
Earnings Health 11/20
STOCK DATA
Price$17.70
30d Change+10.8%
Market Cap$2.1B
Profit Margin3.8%
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Sonos's tension is 17. Commerce outpacing culture. sociologyofcapitalism.com/brand/sonos
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman