BRAND_ANALYSIS #SOFI FINANCE #70 OF 87 IN FINANCE ALIGNED

SoFi

· Public · Updated 09 Apr 2026 08:47 UTC
#975 of 1208 overall by tension · #70 of 87 in Finance
9 Aligned
The Balanced
Analysis

SoFi's culture-business proximity (C=55, B=64) reflects fintech's consolidation: the insurgent narrative fades once you're operational. Stock down -12.24% and sentiment still positive (+0.50) because the product works, even if the story doesn't sing anymore.

IN THE NEWS (100 articles this week)
What You Need To Know About The 2026 SoFi NBA Play-In Tournament - NBA
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SoFi Stadium workers urge FIFA to bar ICE from World Cup, threaten strike - Reuters
Cultural Score
55 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▂▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 15/20
STOCK DATA
Price$16.49
30d Change-12.2%
Market Cap$21.0B
Profit Margin13.4%
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SoFi's tension is 9. Commerce outpacing culture. sociologyofcapitalism.com/brand/sofi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman