BRAND_ANALYSIS #SOFI FINANCE #42 OF 87 IN FINANCE ALIGNED

SoFi

· Public · Updated 25 May 2026 11:16 UTC
#438 of 1208 overall by tension · #42 of 87 in Finance
14 Aligned
The Balanced
Analysis

50C/64B but stock down 14.74% in 30 days and sentiment bottomed at 0.20: a fintech darling mid-collapse. SoFi is a case study in borrowed relevance evaporating.

IN THE NEWS (100 articles this week)
SoFi Technologies, Inc. (SOFI) - Financials - Quarterly Results - SoFi
SoFi Is Down 50% - I'm Buying More (NASDAQ:SOFI) - Seeking Alpha
SoFi acquires lending infrastructure startup Peach Finance - Coverager
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▂▃▁▁▁▁▁▂▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▇▄▅▄▄▄▆▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 16/25
Revenue Growth 25/25
Earnings Health 15/20
STOCK DATA
Price$15.62
30d Change-14.7%
Market Cap$20.0B
Profit Margin14.8%
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SoFi's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/sofi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman